
Press Conference-Case
Study
記者會的真相-個案討論 (學生寫作)
A press conference is to deliver messages to the public in a
formal way. There are so many kinds of press conferences we have seen via TV
channels, newspapers, or other media carriers, such as new product launch, new
album release, and corporation image strengthening. Today, I am going to talk
about a real case of press conference aimed to promote premium brand image.
However, the message wasn’t effectively delivered to the public. As a result,
the company didn’t benefit from it.

